Published in EIC Outlook Q4/2017 Click here for more detail
The global economic context is about to change significantly. Developing nations with high growth potential, especially India, China and the ASEAN countries, will soon become more important. Companies will need to adapt as wireless connectivity among players in the market changes business processes, production processes and consumer behavior. Looking at Thailand in 2018, transformation of the consumer market will be led by global e-commerce businesses. This will give businesses both new opportunities and challenges. Companies need to prepare for the coming changes in order to take advantage of opportunities and manage risks.