Thai Tourism: Sustaining Success

Thai Tourism: Sustaining Success

Thailand’s vibrant tourism sector has played an increasingly important role in the economy in recent years, boosting many related businesses and helping compensate for weak growth in other sectors. International arrivals here will exceed 30 million in 2016, lifting tourism’s share of GDP to 11%. Arrivals should reach 37 million next year. In addition to direct income from tourist spending, the sector contributes to the economy via job creation and investment. The three tourism-related sector– hotel and restaurant, wholesale and retail trade, transportation and communication – together employ more than 10 million workers, adding 1.4% each year and comprising 26% of total employment in Thailand.

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Contents

• Executive Summary
• Chapter 1: Tourism becomes Thailand’s most vital growth driver
• Chapter 2: Tapping new tourist sources and market segments
• Chapter 3: Developing new drivers of tourism
• Chapter 4: Long-Term Challenges
• Epilogue