INSIGHT
13 November 2014
Capturing Thai Gen Y consumers
The Information Age that has transformed daily life around the world since the early 1990s has likewise shaped the thinking and behavior of the global generation of consumers that grew up in its wake, called “Generation Y” or “Gen Y,” who were born between 1981 and 2000 and who are now aged 15-34. Rising affluence and the power of digital technologies have given this group higher expectations than those of any generation seen before. Around the world, a new generation of start-up businesses has likewise emerged, catering to the particular needs of these young people, who are well aware of the power of choice in their hands.
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Capturing Thai Gen Y consumers The Information Age that has transformed daily life around the world since the early 1990s has likewise shaped the thinking and behavior of the global generation of consumers that grew up in its wake, called "Generation Y" or "Gen Y," who were born between 1981 and 2000 and who are now aged 15-34. Rising affluence and the power of digital technologies have given this group higher expectations than those of any generation seen before. Around the world, a new generation of start-up businesses has likewise emerged, catering to the particular needs of these young people, who are well aware of the power of choice in their hands. |
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